Tatua - fun in a can just got bigger

Exciting new graphics

Tatua's New Graphics


Tatua Co-operative Dairy Company Ltd has taken their Dairy Whip product to new heights, literally, by transforming one of their 12 metre high silos into a can of Tatua™ Dairy Whip®. 
Tatua CEO Paul McGilvary said “we saw an opportunity to market one of our many products by utilising our existing infrastructure and factory location”.
Tatua is the only manufacturer of aerosol cream in the Southern Hemisphere and sells their Tatua™ branded aerosol throughout New Zealand and Australia. McGilvary said “it’s a chance for us to celebrate making Tatua™ Dairy Whip® for over 30 years and a perfect lead up to our centenary celebrations next year.”
“We are trying to highlight the spirit of innovation is alive and well in our community” McGilvary said. Adding “awareness will increase for those in the Waikato region as to what is being made and achieved in their own back yard.’ 


In a bold move away from the corporate branding traditionally used on milk tankers, the Tatua Co-operative Dairy Company’s milk tanker graphics have all been upgraded recently to feature a giant Dairy Whip can. 
Tatua’s milk tankers now feature new safety messages and graphics promoting Tatua’s consumer products, including Dairy Whip Whipped Cream, Tatua Mascarpone, Tatua Crème Fraiche and Tatua Sour Cream.
Business Manager, Consumer Products at Tatua, Greg Ryan says “The aims of the upgrade are to ensure the tankers are more visible on the roads to enhance road safety and to increase the visibility and awareness of our consumer products range.” 
Each tanker’s new graphics consist of added safety messages on the rear of each trailer, giant Dairy Whip can graphics on sides of the trailer and a range of Tatua’s other consumer products on the trucks, including Mascarpone, Crème Fraiche and Sour Cream. 
“The use of Scotchlite 3M reflective vinyl on both the sides and rear of the tankers will really enhance safety for our tankers and for other vehicles on the road, making them more visible in low light,” says Greg Ryan.
“We have a fantastic range of consumer products available in supermarkets throughout New Zealand and Australia and by adding these product images to our milk tankers, it is a cost effective way to promote our products in the Waikato,” he says. 
Tatua has worked with Hamilton-based Admark Visual Imaging to create the exciting new graphics. 
Sourced from Tatua.  For more information click here
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